Associate Director - France & Benelux

About the Role

As the Regional Sales Director for France & Benelux, you will be responsible for driving WSO2's commercial success across France, Belgium, the Netherlands, and Luxembourg. This is a high-impact role focused on executing against our ambitious growth plans, expanding our footprint with new customers, and deepening relationships with existing accounts. You will lead and empower a high-performing team of Account Managers and Enterprise AMs (covering both commercial and enterprise segments) to achieve strong revenue outcomes, customer success, and market expansion.
Your Key Responsibilities

Sales Strategy

• Drive sales strategy for the France & Benelux region in alignment with WSO2's global and European growth objectives.
• Drive pipeline generation, sales execution, and forecasting across target markets in the region.
• Collaborate closely with cross-functional leaders in marketing, solutions engineering, partner alliances, and customer success to deliver a unified strategy and strong customer experience.

Team Management

• Lead, coach, and grow a team of Enterprises and Account Managers across both commercial and enterprise segments.
• Set clear goals, monitor performance, and provide ongoing mentorship to develop top sales talent.
• Foster a collaborative, high-performance culture focused on customer value and revenue results.

Customer Growth and Expansion

• Own the overall revenue targets for the region-drive renewals, new business acquisition, and expansion within existing accounts.
• Personally lead and close strategic deals within selected high-potential or strategic accounts.
• Build and maintain strong C-level relationships with key customers and prospects to unlock long-term value.
• Ensure high customer satisfaction, adoption, and retention across the portfolio.
• Support partner-led growth initiatives and strategic alliances to scale reach and delivery.

Reporting and Forecasting

• Deliver accurate sales forecasting, pipeline reporting, and regional performance insights to executive leadership.
• Ensure CRM hygiene, deal health tracking, and compliance with sales operations processes.

Qualifications and Skills

• 15+ years of experience in account management or sales within the enterprise software industry.
• Language Skills: Fluency in English and French native is required. Proficiency in Dutch is a significant plus.
• Strong knowledge of AI, API management, integration, IAM, or similar technologies.
• Proven track record in sales and exceeding targets.
• Bachelor's degree or equivalent.
• Strong interpersonal and communication skills with the ability to engage at all levels, including C-suite executives.
• Ability to manage a large portfolio of accounts and prioritize based on client needs and potential.
• Strong analytical and problem-solving skills.