Publiée 12 juin 2026
Digital Marketing Manager
Vizzia
Paris, Île-de-France 75000, France
CDI
Context
250+ local authorities rely on Vizzia to keep their streets clean and safe. By end of 2026, that number will be 450. Getting there isn't just a sales challenge. It's an acquisition challenge.
Today, 99% of our pipeline comes from outbound. It works. But it doesn't scale. You're joining Vizzia to fix that: build the inbound engine from scratch, sharpen our outbound performance, and reach a 70/30 pipeline balance that generates a predictable, reliable flow of qualified leads.
Performance Marketing doesn't exist yet at Vizzia. You won't be joining a team. You'll be creating one. You'll report directly to our CMO, and work closely with the BDR Manager, Sales, RevOps, and Brand & Content. The foundations you lay in the first year will shape how Vizzia acquires customers for the next decade.
Your mission: build the acquisition engine and make it run.
What You'll Do:
1. Build the Inbound Engine from Scratch
Turn attention into qualified leads, at scale, from day one.
Work side by side with the BDR Manager to make outbound sharper and more efficient.
You don't just launch campaigns. You build a measurable, optimizable system.
Structure for growth, not just for today.
How We Measure Your Impact
6-month target: 30 engaged leads per month.
Beyond volume, your impact is measured on quality: opportunity conversion rate, acquisition cost, and contribution to the sales pipeline. You own the top of the funnel - but you think all the way to closing.
Who You Are:
X What you are not
Why this role matters now
Vizzia has proven product-market fit with 200+ local authorities. Outbound got us here. To double and triple, we need a predictable, scalable acquisition engine. You build it from scratch, with budgets tied to results and direct impact on the company's trajectory.
Hiring process
Benefits
If you've read this far, you're probably very interested in the role and/or Vizzia. We'd like to hear from you even if you feel ou don't check every box.
250+ local authorities rely on Vizzia to keep their streets clean and safe. By end of 2026, that number will be 450. Getting there isn't just a sales challenge. It's an acquisition challenge.
Today, 99% of our pipeline comes from outbound. It works. But it doesn't scale. You're joining Vizzia to fix that: build the inbound engine from scratch, sharpen our outbound performance, and reach a 70/30 pipeline balance that generates a predictable, reliable flow of qualified leads.
Performance Marketing doesn't exist yet at Vizzia. You won't be joining a team. You'll be creating one. You'll report directly to our CMO, and work closely with the BDR Manager, Sales, RevOps, and Brand & Content. The foundations you lay in the first year will shape how Vizzia acquires customers for the next decade.
Your mission: build the acquisition engine and make it run.
What You'll Do:
1. Build the Inbound Engine from Scratch
Turn attention into qualified leads, at scale, from day one.
- Design and execute the first acquisition campaigns across LinkedIn Ads, Google Ads, and other channels: test fast, kill what doesn't work, scale what does
- Set up lead capture mechanics: landing pages, forms, lead magnets, webinars
- Connect everything to HubSpot for clean attribution and end-to-end tracking
- Run A/B tests continuously: audience optimization, message testing, budget allocation
Work side by side with the BDR Manager to make outbound sharper and more efficient.
- Co-build outreach sequences and messaging with the BDR team (copywriting, timing, channel selection)
- Identify buying signals and trigger events (RFPs, local government elections, news)
- Orchestrate ABM campaigns on strategic accounts
- Build synergies between paid, content, and outreach: one campaign, one system, no silos
You don't just launch campaigns. You build a measurable, optimizable system.
- Define and track the right KPIs: cost per lead, conversion rates by stage, pipeline contribution
- Build and maintain weekly performance dashboards for you and for leadership
- Analyze performance by channel, segment, and message to make smart investment decisions
- Document learnings and build Vizzia's acquisition memory
Structure for growth, not just for today.
- Build and maintain the martech stack around HubSpot (automation, lead scoring, nurturing)
- Write the playbooks: what works, how to replicate it, how to improve it
- Set up qualification and handoff processes with the Sales team
- Prepare the ground for a performance team that will grow with Vizzia
How We Measure Your Impact
6-month target: 30 engaged leads per month.
Beyond volume, your impact is measured on quality: opportunity conversion rate, acquisition cost, and contribution to the sales pipeline. You own the top of the funnel - but you think all the way to closing.
Who You Are:
- 5+ years in acquisition, demand gen, or growth - B2B, complex sales cycles, multi-stakeholder
- You've built from scratch, not just optimized. You know what zero-to-one feels like
- Fluent in HubSpot, comfortable with paid acquisition, experienced in ABM end-to-end
- Not a pure paid profile - you think strategy, targeting, message, conversion
- Data-driven: decisions from numbers, learnings documented, next test starts smarter
- Scrappy and rigorous: fast tests, clear documentation, no waiting for perfect conditions
- Owner mindset: this is your domain, end to end. You don't wait for instructions
- Creative: you test angles and formats others don't. You invent playbooks, not copy them
- Strong collaborator: BDRs, Sales, Content - acquisition is a team sport
X What you are not
- A media buyer who just pushes budgets
- A brand marketer - your obsession is leads, not impressions
- A theorist - slides come after conversions
- A solo player - you work in tight sync with the rest of the GTM team
Why this role matters now
Vizzia has proven product-market fit with 200+ local authorities. Outbound got us here. To double and triple, we need a predictable, scalable acquisition engine. You build it from scratch, with budgets tied to results and direct impact on the company's trajectory.
Hiring process
- Screening call (30 min)
- Call with the CMO (30 min)
- Case study & presentation (1h)
- Team fit interview
- Welcome aboard
Benefits
- Hybrid work
- "Contrat cadre" and RTT (between 8-12 per year depending on the number of public holidays in the current year)
- A Mac or PC depending on your preferences
- BSPCE
- 60% coverage of meal vouchers worth €9 per worked day
- / Sustainable mobility allowance
- Mutuelle (Alan)
- Offices located in central Paris (9th arrondissement)
- Annual offsite with the whole team and plenty of company events
If you've read this far, you're probably very interested in the role and/or Vizzia. We'd like to hear from you even if you feel ou don't check every box.
