Marketing Manager D2C Digital

What will you do?

As Marketing Manager, you will be responsible for defining and executing the digital marketing strategy for our D2C platforms targeting French-speaking customers. You will combine strategic thinking with hands-on execution to drive growth, customer acquisition and revenue.
Your responsibilities will include:

• Defining and implementing the digital marketing strategy for our e-commerce activities.
• Developing annual, quarterly and monthly marketing plans.
• Managing and optimising acquisition budgets across multiple channels.
• Setting and monitoring performance targets including traffic, conversion, revenue and profitability.
• Leading SEO and SEA initiatives in collaboration with internal IT teams and external agencies.
• Launching, managing and optimising digital advertising campaigns.
• Developing social media strategies and editorial calendars.
• Managing CRM and email marketing campaigns, including automation and customer segmentation.
• Analysing channel and campaign performance and translating insights into improvement plans.
• Coaching a small marketing team and coordinating external partners and agencies.

Who are you?

• You hold a Master's degree or equivalent experience in Marketing, Digital Marketing, Communication or Business.
• You have experience in digital marketing, customer acquisition or e-commerce.
• You have strong knowledge of SEO, SEA, social media, CRM and email marketing.
• You are comfortable managing marketing budgets and optimising campaign performance.
• You are data-driven and able to transform analytics into actionable recommendations.
• You have excellent French communication and copywriting skills.
• You have a good command of English.
• You are proactive, results-oriented and take ownership of your projects.
• You enjoy collaborating with cross-functional teams and stakeholders.
• Previous people management experience is considered an asset.

What do we offer?

Like a long-awaited parcel, we want to make you feel welcome and valued. Our offer includes a competitive monthly salary, that goes without saying. On top of that, you can count on:

• Meal vouchers of €8 per working day
• Hospitalization-, group- and disability insurances
• Work/life balance, thanks to flexible working hour
• 20 days of statutory leave and 7 additional extralegal days off
• An end-of-year and performance-based bonus and double holiday pay
• Many benefits from more than 100 bpost-partners

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