CFO France

Overview

The CFO France is the senior Finance leader for the France market unit, accountable for partnering with the GM and leadership team to deliver sustainable profitable growth, strong financial performance, rigorous control, and a future-fit Finance organization. The role integrates strategy, planning, performance management, business partnering, governance, across all categories and key functions and finance digital transformation in France.

Purpose of the role:

1. Drive topline growth, profitability, and cash delivery across all categories in France through fact-based decision support and disciplined performance management.
2. Ensure the sustainability of the business model through strong financial control, risk evaluation, compliance, and stewardship in partnership with the Controller.
3. Provide transparency on current performance, risks and opportunities, and short- and long-term outlooks, while leading high-quality communication with the West Europe organization.
4. Act as a trusted thought partner to the France GM and a core member of the France Leadership Team on strategic, commercial, and operational decisions.
5. Lead the Finance digitalization agenda and embed more efficient, insight-led, and scalable ways of working.
6. Build and lead a high-performing Finance team across FP&A/Marketing Finance, Sales Finance, and Supply Chain Finance in strong cooperation with Global Capability Center (GCC).

Responsibilities

Deliver the plan

1. Proactively look for growth opportunities in liaison with the GM and representatives of all commercial functions
2. Own development of and drive trade-off choices in the MU AOP P&L
3. Discuss and align targets with WE CFO to ensure necessary trade-offs between categories
4. Drive P&L performance to meet targets: volume, net revenue, marginal contribution, and NOPBT margin
5. Effectively monitor & escalate issues around R&O profile and performance against targets set for MU
6. Propose, together with the MU GM, corrective actions to meet MU targets
7. Support IBP and monthly forecasts processes for France

Performance management

1. Be a thought partner for the France GM on overall business strategy and financial management
2. Manage the full P&L performance tracking process for all categories
3. Drive insightful benchmarking, diagnostics, and candid discussions on current performance and future outlook
4. Support the innovation agenda, category finance analysis and act as business partner to Marketing teams
5. Lead the SG&A/Opex agenda for the MU
6. Lead the financial IBP process for MU, including ownership of financial PBR presentations to WE OU LT
7. Drive profitability improvement workstreams, the holistic cost management agenda, and net zero inflation in the MU
8. Ensure proper coordination with other functions to enable synergies and process efficiency (e.g. WE FP&A, GCC)
9. Drive collaboration and knowledge sharing between WE MUs

Control

1. Ensure control processes and requirements are met in line with Corporate standards and policies
2. Manage the financial system environment, system integrity, and drive continuous process improvements
3. Partner with the commercial team and controller to drive cash flow planning and delivery
4. Act on corporate audit learnings and drive process/system improvements to meet needs

Develop talent

1. Lead and guide direct reports
2. Provide coaching and development to build current and future capability in the Finance team.
3. Help educate other functions in financial literacy
4. Manage explicit and tacit knowledge within team to ensure effective capture and smooth transfer in the event of talent movements

Digitalisation & GCC

1. Drive Finance digital ways of working across the France organization, e.g., Cockpit self-serve, Mosaic adoption, and AI forecasting
2. Drive GCC adoption for the Finance MU and embed the new ways of working with GCC teams

Qualifications

• University degree in Finance, Accounting, Economics, or a related field
• 10+ years of progressive experience across Finance roles
• Strong experience in planning, forecasting, and performance management processes
• Demonstrated team leadership experience with a proven track record of talent development
• Strong track record of delivering business and P&L outcomes through Finance leadership roles
• Effective communication, influencing, and coaching skills
• Strong commercial acumen and the ability to translate financial insight into business action
• Fluent English; French strongly beneficial for market leadership effectiveness
• Ability to set a clear agenda, prioritize effectively, and drive execution through others
• Advanced business partnering and influencing skills
• Strong strategic judgment with the ability to connect broader objectives to the right business decisions
• Experience leading process, system, or operating model transformation
• Credibility and confidence in working with senior stakeholders across functions and levels
• Ability to lead across cultures, functions, and matrix environments