SEO / GSO Specialist (m/f/d) - part time

Become SEO / GSO Specialist (m/f/d) - part time at Retarus.

Retarus is a worldwide provider of cloud-based messaging solutions at enterprise scale. We serve over 40% of the companies listed on the S&P Global 100, e.g. Adidas, Bayer, SAP, BNP Paribas, Goldman Sachs, T-Systems, Swarovski & UPS, as well as governmental agencies and major players in markets across the world. Privately owned and founder-managed for over thirty years, Retarus is customer-oriented, stable, a fair employer, and a strategic business partner with a long-term vision. With some 500 employees in 19 offices on four continents, Retarus operates locally and thinks globally: our teams are organized across borders and are highly integrated. This makes Retarus a multicultural, multilingual, and engaging workplace. We are committed to creating a diverse and dynamic environment for our employees, with generous compensation, time off, and a global, collaborative workplace.
What we offer

• Mobile working and flexible working time
• Collaborative, diverse company culture and superior team spirit
• Flat hierarchies and great feedback culture
• Development opportunities & career perspective
• International business & cross-site collaboration
• Modern, dog-friendly offices with nice amenities
• Company-paid health insurance, public transportation, lunch vouchers and further benefits

What you'll do

• Own Regional Search Strategy: Build and execute the regional SEO/GSO roadmap for France, Spain, and Italy with a focus on pipeline contribution and revenue impact. Drive keyword and intent research across the enterprise buying journey, identify content gaps, and increase visibility among key decision-makers in strategic industries.
• Technical SEO: Ensure technical excellence across regional domains by managing site health, conducting audits, and optimizing page architecture, internal linking, and content structures in close collaboration with the web development team.
• Generative Search Optimization (GSO): Lead Retarus' visibility across AI-driven search platforms such as Google AI Overviews, Bing Copilot, Perplexity, and ChatGPT Search. Optimize content, metadata, and authority signals, and develop AI-citable assets to maximize inclusion in generative search results.
• Content, Campaign, and ABM Alignment: Partner with Content Marketing, Product Marketing, ABM, and regional marketing teams to develop search-optimized content and campaigns, align keyword strategies with target accounts and verticals, and support digital PR and authority-building initiatives.
• Experimentation & Competitive Intelligence: Drive continuous optimization through structured testing, competitive analysis, monitoring of algorithm changes, and identification of opportunities to improve search visibility and conversion performance.
• Measurement & Reporting: Define and track SEO/GSO KPIs, build executive-level dashboards, report performance to key stakeholders, and support marketing attribution by measuring organic search impact across the customer journey.

What you'll need

• 5+ years of hands-on SEO experience in B2B technology, SaaS, or enterprise software environments, with a proven track record supporting complex, multi-stakeholder buying journeys
• Deep expertise in technical SEO, including site architecture, crawl optimization, Core Web Vitals, structured data, hreflang, and international SEO, as well as a solid understanding of Generative Search Optimization (GSO) and AI-driven search
• Proficiency with industry-standard SEO and analytics tools such as Google Search Console, GA4, SEMrush and/or Ahrefs, and Screaming Frog or comparable crawlers
• Strong analytical and data interpretation skills, with the ability to translate search data into actionable business insights and communicate effectively with technical and non-technical stakeholders
• Demonstrated ability to collaborate and influence cross-functional teams, including content creators, developers, campaign managers, and product marketing teams
• Native-level French for Paris and German for Munich and professional-level English language skills; strong knowledge of the French/ German enterprise technology landscape and buying processes is a plus
• Experience with account-based marketing (ABM), enterprise CMS platforms (e.g., WordPress), marketing automation tools (e.g., HubSpot), and CRM systems in a B2B environment is considered an advantage
• Experience presenting organic search performance and business impact to senior stakeholders and executive audiences is highly desirable
• Current certifications (issued or renewed within the last 24 months) in at least three relevant areas, such as Google Analytics (GA4), SEMrush SEO, HubSpot SEO,
• Google Search Console, Looker Studio, or Google Tag Manager

What you can expect

At Retarus, you will work on impactful and dynamic projects, with real opportunities to make a difference. Our customers are leaders across diverse industries, with constantly evolving needs and high expectations. You'll be working with cutting-edge technology and great creative leeway to meet customers' needs - and the projects you work on will be deployed globally. Working at Retarus, you will collaborate closely with convivial, culturally diverse teammates. You will grow professionally in a dynamic and exciting workplace and design impactful solutions in real time with top companies.

Very important
Come as you are. Retarus is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.

Apply via our online application portal - it's easy and doesn't take long. Our colleague Felix Gansmeier is happy to field any questions you may have: [email protected]

We'relooking forward to getting to know you!