Publiée 1 juillet 2026
Director Brand Strategy - Emerging Brands
Accor
Issy-les-Moulineaux, Île-de-France 92130, France
CDI
Company Description
Accor est un leader mondial de l'hospitalité, offrant des expériences dans plus de 110 pays avec 5 700 hôtels, 10 000 restaurants et bars, ainsi que des espaces de bien-être et de coworking. Le Groupe opère l'un des écosystèmes les plus diversifiés du secteur, grâce à plus de 45 marques hôtelières allant du luxe à l'économie, incluant des marques lifestyle via Ennismore. Accor s'engage à mener des actions concrètes en matière d'éthique des affaires, de tourisme responsable, de développement durable, d'engagement communautaire et de diversité & inclusion.
Avec son vaste portefeuille de 15 marques distinctives et puissantes couvrant les segments Premium, Midscale et Économique dans 48 pays, la région Europe & Afrique du Nord offre aux clients une large gamme d'expériences uniques.
Job Description
Leads regional performance of the Emerging Brands of brands across Europe & North Africa (Handritten, Greet, F1, Adagio). Oversees budget and deployment of Emerging Brands brand strategies across ENA. Effectively collaborates with Global brand leaders, ENA Full Funnel Marketing, & Publicis. Represents brand strategies & initiatives to key owners in alignment with Go to Market, D&TS, and Development teams to drive compliance and performance.
• Define and lead Emerging Brands brand ambitions that align with Global brand positioning and regional performance targets.
• Lead regional Emerging Brands brand marketing investment in campaigns in collaboration with Global brands, ENA Full Funnel Marketing team, and Publicis designed to drive regional performance targets
• Engage regional Development and Design leaders to align on regional expansion strategies and investment opportunities
• Act as Subject Matter Expert on Emerging Brands strategies to key regional owners, investors, and at industry events
• Manage budget investments in regional brand campaigns to optimize ROI and performance vs brand ambitions and financial targets
• Coordinate deployment of brand initiatives across ENA aligning internal & external stakeholders. Feed back on concept design, costs, coordinate regional pilots, prepare owner value proposition & proof points.
• Track brand performance vs ambitions and regional compset, proactively flagging performance issues to be addressed
• Ensure owner value proposition for Emerging brands are clearly defined and articulated
• Lead a Brand Manager who will support the Director with all of the above activities
• Collaborate closely across Global & ENA teams to ensure we operate with a One Team mindset
•Qualifications
• Business degree, MBA preferred
• Experience in Hospitality / Travel Marketing
• Experience working with both managed and franchise hotels
• Strong analytical, strategic, and financial acumen.
• Excellent communication and presentation skills
• Fluent in English and French.
Additional Information
Informations diverses sur le poste :
Société : Accor SMI
Lieu de travail : Issy les Moulineaux
Statut : Cadre
Type de contrat : CDI
Durée du travail : Contrat Forfait Jours
Date prévisionnelle d'embauche : 07/2026
Autres avantages : Tickets restaurant, prise en charge à hauteur de 75% de l'abonnement Navigo
Accor est un leader mondial de l'hospitalité, offrant des expériences dans plus de 110 pays avec 5 700 hôtels, 10 000 restaurants et bars, ainsi que des espaces de bien-être et de coworking. Le Groupe opère l'un des écosystèmes les plus diversifiés du secteur, grâce à plus de 45 marques hôtelières allant du luxe à l'économie, incluant des marques lifestyle via Ennismore. Accor s'engage à mener des actions concrètes en matière d'éthique des affaires, de tourisme responsable, de développement durable, d'engagement communautaire et de diversité & inclusion.
Avec son vaste portefeuille de 15 marques distinctives et puissantes couvrant les segments Premium, Midscale et Économique dans 48 pays, la région Europe & Afrique du Nord offre aux clients une large gamme d'expériences uniques.
Job Description
Leads regional performance of the Emerging Brands of brands across Europe & North Africa (Handritten, Greet, F1, Adagio). Oversees budget and deployment of Emerging Brands brand strategies across ENA. Effectively collaborates with Global brand leaders, ENA Full Funnel Marketing, & Publicis. Represents brand strategies & initiatives to key owners in alignment with Go to Market, D&TS, and Development teams to drive compliance and performance.
• Define and lead Emerging Brands brand ambitions that align with Global brand positioning and regional performance targets.
• Lead regional Emerging Brands brand marketing investment in campaigns in collaboration with Global brands, ENA Full Funnel Marketing team, and Publicis designed to drive regional performance targets
• Engage regional Development and Design leaders to align on regional expansion strategies and investment opportunities
• Act as Subject Matter Expert on Emerging Brands strategies to key regional owners, investors, and at industry events
• Manage budget investments in regional brand campaigns to optimize ROI and performance vs brand ambitions and financial targets
• Coordinate deployment of brand initiatives across ENA aligning internal & external stakeholders. Feed back on concept design, costs, coordinate regional pilots, prepare owner value proposition & proof points.
• Track brand performance vs ambitions and regional compset, proactively flagging performance issues to be addressed
• Ensure owner value proposition for Emerging brands are clearly defined and articulated
• Lead a Brand Manager who will support the Director with all of the above activities
• Collaborate closely across Global & ENA teams to ensure we operate with a One Team mindset
•Qualifications
• Business degree, MBA preferred
• Experience in Hospitality / Travel Marketing
• Experience working with both managed and franchise hotels
• Strong analytical, strategic, and financial acumen.
• Excellent communication and presentation skills
• Fluent in English and French.
Additional Information
Informations diverses sur le poste :
Société : Accor SMI
Lieu de travail : Issy les Moulineaux
Statut : Cadre
Type de contrat : CDI
Durée du travail : Contrat Forfait Jours
Date prévisionnelle d'embauche : 07/2026
Autres avantages : Tickets restaurant, prise en charge à hauteur de 75% de l'abonnement Navigo
