Social Media Manager (m/f/d) - Creative

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

YOUR SHOES TO FILL:

• Own the creative development and execution of organic social content across Instagram, TikTok, YouTube, Pinterest, and emerging platforms.
• Translate campaigns, product stories, and cultural moments into platform-native content across video, stills, carousels, and copy.
• Partner with Art Directors, Producers, Photographers, Videographers, and Content Managers to bring creative concepts to life.
• Plan and oversee content productions, including on-set support at shoots, brand events, and campaign activations.
• Manage the social content calendar and coordinate content production across internal and external stakeholders.
• Use social insights and performance data to continuously optimize creative output.
• Stay ahead of social trends, formats, and cultural conversations to inspire fresh creative ideas.

YOUR WALK OF LIFE:

• 5+ years of experience in Social Media with a strong portfolio of organic content for a consumer or lifestyle brand.
• Proven experience developing creative concepts and producing social-first content.
• Strong understanding of Instagram, TikTok, YouTube, Pinterest, and evolving social trends.
• Excellent copywriting skills and the ability to adapt tone of voice across channels.
• Experience collaborating with creative teams in an in-house studio or agency environment.
• Strong project management skills with the ability to manage multiple productions simultaneously.
• Passion for fashion, lifestyle, or craftsmanship-driven brands and willingness to travel for productions and events.

WE OFFER:

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. We are looking forward to receiving your online application, stating your salary expectations!

If you have any further questions, please contact Natalie Leppin.