Marketing Manager - Defense Tech h/F

About Alta Ares

Alta Ares is a deeptech startup founded in 2024, building real-time AI for defense operations - ISR, C-UAS, and autonomous systems. Our clients are NATO-aligned militaries and defence institutions, with regular deployments during live exercises and operational demonstrations. We raised €2M seed in May 2025, 50M in June 2026, and are expanding fast.

Our product suite includes:

• Real-time AI ISR module deployable on drones and tactical platforms
• Counter-UAS solution enabling autonomous drone takeover in GNSS-denied environments
• Full-stack MLOps platform for training & deploying military-grade AI models
• Data fusion and trajectory prediction

Role & Mission

As Marketing Manager, you will be Alta Ares' first dedicated marketing hire - owning the full marketing function from brand positioning to lead generation. You will work hand-in-hand with the Sales and Engineering teams to build awareness in the defence ecosystem, generate qualified pipeline, and establish Alta Ares as a credible, category-defining voice in AI-enabled defence.

This is a high-ownership, builder role: you will set up the foundations, own execution, and iterate fast.

1. Brand & Thought Leadership

• Define and maintain Alta Ares' brand identity, tone of voice, and messaging across all channels
• Position Alta Ares as a trusted authority in defence AI, C-UAS, and ISR through targeted content and executive visibility
• Coordinate CEO and leadership visibility: LinkedIn presence, interviews, speaking slots at key defence forums
• Develop customer-facing narratives that translate technical capabilities into operational value for military audiences

2. Content & Social Media

• Own the editorial calendar and produce high-quality content: articles, white papers, case studies, product sheets, and presentations
• Manage Alta Ares' LinkedIn and other relevant channels - growing a defence-focused audience
• Produce post-event content, field reports, and demo recaps to amplify field activities
• Collaborate with Engineering and Product to create technically accurate, credible content

3. Events & Exhibitions

• Own the full events roadmap: planning, logistics, materials, and on-site coordination
• Manage Alta Ares' presence at major defence exhibitions (Eurosatory, DSEI, MSPO, DVD, Milipol, etc.)
• Coordinate demo setups, booth design, briefing materials, and stakeholder meetings in collaboration with the Sales team
• Track and report on event ROI and pipeline generated

4. Demand Generation & Lead Gen

• Build and run outbound and inbound marketing campaigns targeting European MODs, NATO bodies, and defence primes
• Develop and manage the marketing funnel: from awareness to qualified lead handoff to Sales
• Own email marketing, newsletters, and targeted outreach campaigns
• Track KPIs (MQLs, CPL, pipeline contribution) and iterate based on data

Candidate Profile
Experience

• 3-5 years of experience in B2B marketing, ideally in defence, deeptech, dual-use, or aerospace
• Demonstrated ability to build and execute a marketing strategy in a fast-moving environment
• Experience managing events and trade shows end-to-end
• Strong content production skills - comfortable writing for technical and institutional audiences
• Familiarity with defence procurement culture, military users, or institutional stakeholders is a strong plus
• Experience in a startup or scale-up is a significant advantage

Skills & Qualities

• Excellent written English (French is a plus)
• Strong project management skills - autonomous, rigorous, and able to juggle multiple priorities
• Creative with a data-driven mindset: you measure what you build
• Comfortable operating in a lean, high-velocity environment with limited resources
• High discretion and understanding of the sensitivity of the defence sector
• Entrepreneurial spirit: you build from scratch, own your work, and move fast