Digital Marketing Executive H/F

Hirsch Group (formerly Vitaprotech) is a leading provider of premium security solutions, specializing in intrusion detection, access control, and video security for commercial and high-security sites.

Founded in 2012, the Group now brings together three companies (Hirsch, Prysm, and ARD), offering the broadest and most comprehensive portfolio of security solutions on the market.

Backed by Seven2 and Bpifrance, Hirsch Group is pursuing an ambitious international growth strategy and today employs more than 700 people worldwide.

YOUR RESPONSIBILITIES

As part of Hirsch Group's continued international growth, we are creating a new Digital Marketing Executive position to strengthen our Global Marketing team.

In this newly created role, you will report to the VP Marketing Operations & Center of Excellence (CoE) and play a key role in executing Hirsch Group's digital marketing programs.

Your mission will be to deliver digital campaigns accurately, efficiently, and on schedule by bringing the marketing strategy to life across platforms. This is an execution-focused role: the strategy and roadmap are defined, and your responsibility will be to ensure flawless implementation, monitor performance, and provide reliable insights to continuously improve campaign effectiveness.

Your responsibilities will include:

• HubSpot execution: Build, test, and deploy campaigns, workflows, and email communications in HubSpot, including audience segmentation and contact list management.
• Email marketing: Create, build, test, and schedule responsive email campaigns, ensuring optimal rendering across email clients and alignment with the marketing calendar.
• Landing pages & forms: Create and publish conversion-focused landing pages and forms, ensuring proper tracking and automated follow-up processes.
• Website management: Maintain and update website content, publish new pages, ensure accuracy, performance, brand consistency, and support ongoing SEO best practices.
• Marketing automation: Set up and maintain lead nurturing and lifecycle workflows according to defined processes, ensuring automation rules run correctly.
• Analytics & reporting: Implement accurate campaign tracking (UTMs, conversion events, etc.) and produce regular performance reports to support decision-making and campaign optimization.
• Data compliance & quality: Ensure digital marketing activities comply with data protection requirements, including cookie consent, email marketing standards, and deliverability best practices.

YOUR PROFILE

Bachelor's degree or equivalent in Digital Marketing, Marketing, Communications, or a related field.

3+ years of hands-on experience in digital marketing execution, ideally in a B2B, technical, security, or regulated environment.

Technical skills:

• Hands-on expertise with HubSpot Marketing Hub as a daily operator: campaigns, workflows, emails, landing pages, lists, segmentation, and reporting.
• Experience with website content management (ideally Sanity CMS) and basic HTML/CSS for email and web page updates.
• Knowledge of Google Analytics 4, Google Search Console, platform reporting, and UTM tracking best practices.
• Familiarity with LinkedIn Campaign Manager and social media scheduling tools.
• Fluent in French and English, both written and spoken.

Soft skills:

• Detail-oriented, reliable, and committed to delivering accurate, high-quality work.
• Data-driven with the ability to analyze and report performance objectively.
• Organized and deadline-focused, with strong ownership of execution.
• Proactive, autonomous, and comfortable collaborating within an international team.

WHY JOIN US?

Joining Hirsch Group means becoming part of a supportive and collaborative work environment where management is built on trust, empowerment, and teamwork.

You will join a fast-growing international group offering genuine opportunities for career development and internal mobility, both in France and abroad.

Your Benefits at Hirsch Group :

• Year-end gift vouchers for you and your children
• Employee Social & Economic Committee (CSE) benefits
• €12 meal vouchers, with 60% funded by the employer
• Company health insurance with 70% of the premium covered by the employer
• Option to buy back unused RTT (working time reduction) days
• Profit-sharing bonus with employer matching contribution
• €1,000 employee referral bonus through the Hirsch Group referral program
• Sustainable Mobility Allowance (carpooling, cycling, and public transportation) of up to €900 per year

A Committed Group

Hirsch Group is fully committed to Corporate Social Responsibility (CSR), with the ambition of continuously improving quality of life at work and empowering every employee to become an agent of positive change.

The Group has recently been awarded the Engaged CSR label.

ADDITIONAL INFORMATION

• Start date: ASAP
• Location: Lyon
• Contract type: CDI
• Salary: Based on experience and qualifications
• Collective bargaining agreement: SYNTEC

LEARN MORE

#HirschGroup

Hirsch Group : qui sommes-nous ? | Hirsch

Département Communication & Marketing Localisations Lyon Statut à distance Hybride Salaire annuel 35 € - 42 000 € Type de contrat CDI