Brand Activation Assistant - Stage (m/f/d)

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

YOUR RESPONSIBILITIES:

• Support agency coordination: Manage day-to-day communication with PR, community and production agencies, as well as external partners.
• Media and Key Opinion Leader (KOL) list management: Build, update and maintain press and KOL databases.
• Stock management: Oversee product sample inventory, place orders and ensure proper logistics.
• Event support: Assist with the planning and operational execution of regular events, including guest list management and supplier coordination.
• Performance reporting: Compile and track performance reports on PR, KOL engagement and brand activations.
• Trend research: Monitor cultural, fashion and digital trends to inform strategic recommendations.
• Special project support: Ensure smooth logistical coordination across internal and external teams.

YOUR EXPERIENCE AND COMPETENCIES:

• Currently pursuing a Master's degree (4th/5th year) in Business, Marketing, or Communications.
• Previous internship experience in PR, KOL marketing, events or brand activation is a plus.
• Strong organizational skills, attention to detail, and a proactive mindset.
• Fluent in French & English
• Excellent communication and relationship-building abilities.
• Being comfortable with Pack Office (Excel and PowerPoint) and familiar with Google Drive
• Passionate about culture, community building, storytelling, and branding.

WE OFFER:

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisition team is looking forward to receiving your online application!
Please hand in your application in English.